Nintendo

Nintendo, makers of classics, innovator of new trends, the old the new combined. Yes, although Nintendo has been rather inactive in recent times, the launch of the Wii has led to it once again becoming a dominant player in the console wars. In fact Nintendo is the leader in terms of console sales for this generation of consoles and even though both the XBox 360 and PS3 are technically far superior the Nintendo Wii's innovative and (physically) challenging but immensely fun style of play has made it a success. From its first venture (mass produced) into gaming consoles NES to the Wii, Nintendo has persisted in trying to be fresh with its game designs and gameplay (Duckhunt anyone? Hint: Light Zapper) and outdone its combination by sheer ingenuity. The same can be said of its game development ranging from the old classics (Donkey Kong, Mario Bros, Excite Bike, Duck Hunt, etc) to its modern classics (Zelda, Wii Sports, to an extent Pokemon, Wii Sports, Animal Crossing, etc). It is also (undoubtedly) the most experienced and one of the leading manufacturers of portable consoles (Gameboy Advance/Color/Pocket, DS) and have encouraged innovative gameplay in the DS as well with the two screens, one of which is a touch screen.
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